Details
I often follow the modified Double Diamond framework to better fit real product constraints and team workflows.
Research & observation
Understanding stakeholder perspective
User empathy
Market & context
Synthesis & problem framing
Organising & analysing data
User profiles & journeys
Problem & strategy
Ideation, flows & prototyping
Ideation
User flows & IA
Prototyping & early testing
Design detailing & validation
Design refinement
Build support & iterations
Measuring outcomes
The main design challenge was to turn vague intentions like “I want to go out tonight” into a small set of clear options without overwhelming users. I focused on structuring content, using simple filters (time, budget, interests), and applying decision-making heuristics so people could move from exploration to a concrete plan in a few steps.
Discover new events around you
Company:
Vento Co
My Role:
UX/UI Design, Prototyping
Year:
2022
Vento is a mobile app concept for discovering and booking events nearby. I designed the end-to-end UX and UI, from onboarding to browsing, filtering, saving, and purchasing tickets.
screens
hours
interviews
According to Don Norman, the human centred design process starts with a good understanding of people and the needs that the design is intended to meet. So, naturally, user research and interviews were part of the design process.
Based on the acquired data I developed several user profiles and examined their motivations. This enabled me to somewhat forecast their app usage and prioritize functionalities according to their intentions and requirements.
Ann
21 years
Occupation: Student
Pain Points: Hard to find interesting tailored events nearby for herself and her friends
User Goals: Wants to see up-to-date information about the events of the city, filters by time (morning, afternoon, evening), also expects to be able to be notified about the upcoming events she can follow
To improve user experience, it was essential to understand the biases & heuristics affecting their behaviour and decision-making process. Here is a list of cognitive biases and design principles that were particularly important for working on this app.
For the the users to select their interests, I utilized the priming effect by strategically presenting certain events or exhibitions that are related to the interests they have chosen. This can create a subconscious bias towards those events and increase the likelihood of the user booking tickets for them.
Most popular or highly anticipated events or exhibitions are prominently displayed on the app's homepage. This can influence users' decision-making by anchoring their expectations and increasing their interest in booking these events.
The app offers personalized recommendations based on users' previous bookings or preferences. This reinforcement of their interests and tastes will make users feel understood and increase their likelihood of booking
It was necessary to ensure that the events, concerts, and museum exhibitions are easily accessible and available for booking on the mobile app. Users should be able to find relevant information about upcoming events without hassle.
I provided the users with multiple options for discovering new books, such as personalized recommendations based on their reading history, popular genres, or curated lists.
People are more likely to book the event if they see others are highly interested in going there or have enjoyed it and gave a positive review.
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